Ad campaigns are designed to promote an emphasized product or service to a specific audience. The purpose of an ad campaign is to drive traffic and sales on behalf of this item or service, which can ultimately lead clients to explore other products and services that you might have available as well. With the right ad campaigns, you will likely see more clicks on your ads, higher traffic rates to your websites, and an increase in sales as a result of quality ad campaigns.
Ad targeting is a method used to suggest products and services based on what the client has searched for in the past or is currently looking for. Using algorithms that link the client to your business, adequate ad targeting can quickly convert leads that weren’t even considered before, solely based on the similar things they’re searching for. Ad targeting can be used across various digital platforms, so you don’t have to worry about your ads only reaching a specific or smaller group.
Email Marketing Campaigns
Email marketing campaigns are those that are created through email marketing strategies. When a client signs up via email to receive newsletters, promos, or company information, this can also be a great tool to utilize for future email marketing campaigns. The offers you deliver can be exclusive to those that receive the information through emails, and it’s a trackable way to re-engage clients that haven’t shown interest in your products or services in a long while. For example, if you operate an e-commerce website and a client is shopping around, placing items in their online shopping cart but leaves it, you could later use email marketing campaigns to draw them back in to make a final purchase on those abandoned items, such as a coupon for free shipping, 10% off, and so much more!
Paid social ads are digital advertisements that are promoted through social media websites. You’ll often see them on timelines or homepages as they appear as sponsored posts within the page of social content. Paid social ads can ignite interest in customers that are using multiple sites at once, as well as those that have something in mind and are later reminded of it through their social media platforms. It’s no secret that social media platforms consume a lot of time and energy of the general public, so why not make use of that time already being spent on social media with your integrated paid social ads? It’s like a two-in-one and is a great way to redirect traffic to your social media pages and your main website.
Google Ads is another ad marketing tool that allows your digital reach to go well beyond your website and social media. Google Ads appear at the top and sides of search results pages when users are using the search engine to find similar products or services. If a Tulsa local uses Google to find a digital marketing agency, they might use phrases like, "Digital Marketing Agency Tulsa," which would render many pages of results. The Google Ads, however, appear listed before the actual search results and offer users to see sponsored ads for agencies that can give the company more credibility, thus provoking the user to click on the Google Ad rather than scrolling through pages of content.