Search Engine Optimization
Search engine optimization (SEO) is a process used to give your website more traffic flow and visibility through an increased ranking and algorithms that help potential clients find and engage with your website and brand. When SEO is done correctly, you’ll notice an increase in your website’s traffic, conversion rates, overall website success.
What Is Search Engine Optimization (SEO)?
Search engine optimization or SEO is the process of enhancing the overall quality and standard of your social media and website traffic to improve the accessibility and visibility of your brand amongst others in the same industry. Many customers that are looking for specific products or services will do so through search engines by typing in phrases or related words. These phrases and related words then generate several pages of content with related information that gives users a list of potential companies or brands to choose from, who offer such products and services. SEO is what makes your website stand out amongst the competition, as it pushes your ranking in higher stead than the rest, so more clients are willing and able to click on your website because of its positioning.
Website traffic is the flow of visitors to your website on an average basis. The more website traffic you have, the more likely users are willing to convert into new leads, either through purchases, sales, or other forms of interaction and engagement. Your website traffic is further increased when your visibility on the search engine results is higher, as it builds more credibility and the likelihood that others will visit your page, seek out your services, or return to your page for more information. Proper SEO practices enable users on search engines to find your website quicker, as most are unwilling to scroll through pages of results to find what they’re looking for.
Increasing Your Ranking
Increasing your ranking is one of the tools needed to ensure the best SEO practices. When your website is truly optimized to its highest potential, it will contain popular keywords associated with your niche or brand so that those words can later be used to bid on to increase your search result ranking. Increasing your ranking, or bidding higher on the important keywords, will allow your website to push its way to the top of the search results so that others can see it more clearly. When you have a decreased ranking, you'll likely notice less traffic to your website, as your lower ranking will also translate to less visibility, even if you’re able to offer quality products and services.
Converting leads means that those who visit your website, as part of the high traffic, are the same ones that also interact with your brand more and inquire further about your products and services, whether it be through email sign-ups, newsletters, sales, or general engagements. Converting leads will not only solidify confidence in your brand, but it serves to better maintain your ranking and status with other websites that are competing.
Rank In Top Local Searches
Localizing your SEO ensures that you were able to reach your local community with greater ease. If you are a business that brings your services directly to the doorstep of your customers, you will want to focus on localizing your website so that those in the area who need your services can find them quickly. Local SEO has many benefits and is a great way to not only promote your business in the area but also to ensure brand confidence among your community.
Local SEO uses the same best practices as standard SEO, but this is more emphasis on how your content can be localized and distributed to the community so that you can gain more recognition in the area. This can be done by integrating phrases or words that are native to the area into your company’s name, branding, logo, and other content. Examples could include “918 Dog Walking Services,” “Tulsa Hair Salon,” or even “Drillers’ Restaurant and Bar.” What these include is localized content that works well for local SEO purposes and targets the local community with topics that they can relate to as a native to the Tulsa area.
Content localization is integrated into local SEO and is important if you want to target your audience appropriately. This means that you should take into account what makes your products and services unique to the area and how you can service your local community better with them, or why a client should consider doing business with you versus someone else. Depending on the products and services that you are offering, others may be more willing to engage with your business because of your positive local reputation and your relationship with the city.
Relative Search Results
Relative search results are those that provide related feedback on what a client is looking for in a search engine. This means that if the client is looking for a particular service and is in a distinct area, then only services offered in that area will return results. This helps narrow down the search and can make the decision easier for the client. For example, if the client is looking for a hair salon in Owasso, they will likely use important keywords such as, “Hair Salon in Owasso” or “Hair Studio Owasso.” The results that are return will include links to hair salons in the area, rather than hair salon results for the entire state of Oklahoma.
Claim proximity is also an important detail to focus on when localizing your content. This is because clients are more likely to engage with the convenient company and within proximity. In the example of the hair salon in Owasso, clients will not want to shuffle through results of hair salons in Oklahoma City, as this is unrelated to their initial search interests and can be time-consuming and confusing. Instead, local SEO can provide search results that list the hair salons that are nearest to the client's location and rank them accordingly based on those results.