Social media uses a range of platforms to target your audiences through various social interactions and channels. The beauty of social media is that it's diverse in its use and audiences, and it's a low-cost alternative to traditional marketing tools. Social media covers the content management and paid posting that many platforms require for your content to appear to related users on those platforms. We offer social media marketing tools, strategies, and content management resources to assist you in creating the perfect social media presence.
Facebook is one of the preferred social media platforms because of its broad reach and the many ways that you can advocate your brand or message on it. Whether that's through paid social advertising, Facebook ads, or simply building a company page that allows others to interact with you, it's a useful platform that supplements all kinds of engagement, including visual, audio, and much more! Facebook is one of the best starting points when building your brand's online credibility through social media marketing.
Instagram is a specialized tool that optimizes visuals and graphics to persuade audiences for interest in a brand's products or services. Instagram offers brands a unique platform to post pictures, gain followers and spread campaigns with likes and algorithms that tie similar interests to one other, which in turn can broaden your audience and reach. The great thing about Instagram is that it's customizable and can be created with the visual aesthetic that best interprets your brand. When you build a following on Instagram, your pictures and portfolios can then be viewed by hundreds of thousands of users at once, therefore increasing engagement and website traffic.
Twitter is another great social media platform that engages users in a concise and direct manner. Since Twitter limits the characters and graphics that can be used on its platform, it's one of the easiest ways to answer your audience's questions, post quick updates, and retweet information that allows your message to be shared with others who might also be interested in the same or similar products, topics, or services. Twitter engagement doesn't necessarily require building a portfolio-style page like Facebook or Instagram would, and instead lets you promote your business and get straight to the point.
YouTube is the last social media platform that we typically recommend our clients considering, as it’s another unique way to showcase what your brand stands for through creative videos and adverts. Whether your business is looking to build an entire account to present your products and services in a new way, or you want to promote your business through video advertisements, we can assist you in finding the right digital medium that fits your video needs. YouTube’s platform allows for more creativity in all aspects and with no time limit, graphics limit, or similar, like the other social media platforms might require. For this reason, we have found YouTube to be one of easiest-to-use social media platforms and one that reaches the most clients rather quickly.